The Music Cover – Faded is a motion graphics project that shows the interpretation of the lyrics and converts them to a visual dynamic illustration as the music is playing. By using bold graphics, moving along with the tune of the music, helps to translate the story behind the song with a clearer vision.
The visual approach to the motion graphic is taking the contemporary art approach with a simple and clean shape to create massive impact, since the music has a fast-paced tempo, and complex shapes would create confusion. Therefore, the font choice uses the sans-serif style to fit the trend of the popular art culture.
Link to Vimeo
https://vimeo.com/273082695