Mauritius is an island nation on the east side of Madagascar on the Indian Ocean. It is a place full of modern African culture with a strong influence of both French and British. It is famous for beautiful beaches with soft and fine sand as well, surrounded by the high-end hotels, and the Seven-Coloured Soil.
The design approach for the branding uses strong community elements; tropical colour theme with African culture elements, as well as the influence of the national flag. The logo is the combination of the national bird the Dodo ¬¬¬ along with a beach and sunshine representing its paradise like nature. The products included in the branding are a banner design, bus booth advertisement, website, apparel, shopping bag, and the variation of the icons for the 6 popular locations within the country.
